{"product_id":"sony-bravia-7-ii-k55xr75m2b-55-inch-true-rgb-4k-google-tv","title":"Sony BRAVIA 7 II K55XR75M2B | 55 inch True RGB 4K Google TV","description":"\u003cp\u003e\u003cstrong\u003eThe Sony BRAVIA 7 II K55XR75M2B is a 55-inch True RGB 4K HDR Google TV\u003c\/strong\u003e, combining Sony's advanced RGB backlight technology with the intelligent XR Processor to deliver rich, lifelike colour, impressive brightness and exceptional picture depth. With a popular big-screen size that suits a wide range of living rooms, it brings Sony's premium picture technology to movies, sport, streaming and gaming.\u003c\/p\u003e\n\u003ch3\u003eTrue RGB colour with precise backlight control\u003c\/h3\u003e\n\u003cp\u003eRGB Backlight Master Drive Pro controls the red, green and blue LEDs independently and in real time. Combined with Sony's latest XR Processor and AI-powered scene recognition, the BRAVIA 7 II analyses and optimises each scene to reveal natural colour, fine detail and convincing contrast. X-Wide Angle Pro helps maintain an impressive picture when viewing from around the room.\u003c\/p\u003e\n\u003ch3\u003eMade for movies\u003c\/h3\u003e\n\u003cp\u003eDrawing on technology from Sony's flagship BRAVIA 9 II, the 55-inch BRAVIA 7 II is designed to bring you closer to the filmmaker's original vision. Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS:X are supported, while Studio Calibrated modes for supported services help reproduce movies and programmes as their creators intended.\u003c\/p\u003e\n\n\u003ch3\u003eExcellent for PlayStation 5 and next-generation gaming\u003c\/h3\u003e\n\u003cp\u003eHDMI 2.1 gaming features include 4K at 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smooth, responsive gameplay. Sony's Game Menu 2 puts useful gaming controls in one place, while compatible PlayStation 5 features include Auto HDR Tone Mapping and Auto Genre Picture Mode. Dolby Vision gaming and PS Remote Play are also supported.\u003c\/p\u003e\n\u003ch3\u003eGoogle TV makes finding something to watch easier\u003c\/h3\u003e\n\u003cp\u003eGoogle TV brings movies, programmes, apps and streaming services together and can recommend entertainment based on your interests. Sony's My Cinema presets provide convenient optimised picture and sound settings for different viewing situations.\u003c\/p\u003e\n\u003ch3\u003eSONY PICTURES CORE included\u003c\/h3\u003e\n\u003cp\u003eExplore Sony movies through SONY PICTURES CORE, including Pure Stream high-bitrate streaming and a selection of IMAX Enhanced titles. The BRAVIA 7 II includes 10 movie credits and 24 months of unlimited streaming, subject to Sony's eligibility and redemption terms.\u003c\/p\u003e\n\u003ch3\u003eDesigned to look as good as it performs\u003c\/h3\u003e\n\u003cp\u003eSony's refined One Slate design brings the screen and bezel together for a clean, understated appearance. Thoughtful stand design and cable management help keep the focus on the picture, while Eco Dashboard 2 makes it easier to review and optimise energy settings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":66123734745437,"sku":"K55XR75M2B.UKA","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/6502\/8445\/files\/bravia-7-ii-50-85-hero_11a1932d-8a32-465d-a73f-4cfca705798f.jpg?v=1791186055","url":"https:\/\/mcmichaels.co.uk\/products\/sony-bravia-7-ii-k55xr75m2b-55-inch-true-rgb-4k-google-tv","provider":"McMichaels","version":"1.0","type":"link"}